Hero People
Together we create superstars.
Together we create superstars.
We are from all corners of the world and together we're making magic happen.
Here are a few of our stories.
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Team members across 6 international offices.
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Different countries we come from.
"We believe entrepreneurs are made (not born) and we can help create your entrepreneurial mindset to find opportunities and succeed."
Emily Hamilton • Co-Founder
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Female motorbike riders -
our own Charlie's Angels.
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Sports we have mastered. Joana knows Muay Thai - be nice :)
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Languages our team can speak *Order a sandwich in
The Founders.
Independent owners and long-time collaborators with an incredible depth of global experience.

Emily Hamilton

Co-Founder

Emily Hamilton

Co-Founder

Emily discovered a passion for marketing 15 years ago from a start in the direct response marketing industry. From creating original digital content, TV commercials, to beauty box subscriptions and innovative health products, she is always on the lookout for the next consumer trend. With the retail industry set for a shake up, she is ready!

Alexander Ostrowski

Co-Founder

Alexander Ostrowski

Co-Founder

With over 15 years experience in start-ups and fast growing companies, including media, technology and retail businesses, Alex is driven by a can do attitude and has learnt to use minimal resources to make things happen. His background in finance and operations delivers the backbone of Supernova’s global set up.
Emily
Co-founder.

Emily discovered a passion for marketing 15 years ago from a start in the direct response marketing industry. From creating original digital content, TV commercials, to beauty box subscriptions and innovative health products, she is always on the lookout for the next consumer trend. With the retail industry set for a shake up, she is ready!

Alex
Co-founder.

With over 15 years experience in start-ups and fast growing companies, including media, technology and retail businesses, Alex is driven by a can do attitude and has learnt to use minimal resources to make things happen. His background in finance and operations delivers the backbone of Supernova’s global set up.

The management team.
Key contributors to our continued success.

Camila Blet

Head of Brand, Coco & Eve

Camila Blet

Head of Brand, Coco & Eve

Camila comes equipped with more than 6 years in the beauty and luxury industries, ranging from luxury brands such as Hermes and Dior, to the internationally renowned digital native brand, Pixi.

Through her various roles in France, UK and Singapore, she acquired an in depth understanding of the EMEA and APAC beauty markets, as well as global marketing, account management and business development.

In Supernova, Camila is the Head of Brand for Coco & Eve. She leads a team of brand and marketing professionals and drives the brand's global expansion.

Baskar Sankar

VP of Finance

Baskar Sankar

VP of Finance

In his role as VP of Finance, Baskar spearheads Supernova’s corporate finance, FP&A, treasury, tax and accounting functions. Previously, Baskar was the Group Director of Finance at Carousell where he successfully led the firm’s M&A operations, automated internal finance systems, optimized tax governance and scaled the finance and accounting functions. Prior to these roles, Baskar served as the Regional Financial Controller for APAC at the Fortune 500 software company, Intuit. A change manager and seasoned finance leader with extensive experience and exposure in both MNCs and start-ups in different markets and sectors, Baskar has an impeccable track record of successfully leading finance transformation projects including post-merger integration, corporate restructuring, divestments and management buy-outs.

Shay Chinn

VP of Product

Shay Chinn

VP of Product

Shay is a technology leader with with over 22 years of experience in the industry.

He has held key executive positions in his past work experience with a strong track record of successful exits.

VP of Data, Bridg, 650M Acquisition
CTO <Redacted>, 1.5B SPAC
CTO Oversee.net 250M Acquisition, Private Equity
Chief Technology Architect of eToys, 11B IPO.

Nassim Belhaq

Director of Innovation

Nassim Belhaq

Director of Innovation

Nassim joined Supernova in January 2020. He has worked in the beauty Industry for the past 12 years starting with LVMH brands such as Dior and Guerlain. Nassim took over innovation and global marketing roles within L'Oreal brand Vichy Laboratoires, before joining Shiseido in charge of makeup collections for Dolce&Gabbana Beauty. His last role prior to joining Supernova company was with Burberry cosmetics as Global Marketing and Innovation Director based in Paris. Nassim is a beauty expert with a strong focus on new territories to explore to further expand brand's portfolios.

Philip Nguyen

VP Growth

Philip Nguyen

Growth Director

Philip has over 16 years in digital performance marketing. In his past work experience, he has held the lead marketing position for Cashbet’s ICO where $38 million was successfully raised.

Philip was the lead media buyer for Joybird where he doubled their revenue before it was eventually acquired by La-Z-Boy.

He is passionate about brand performance in the areas of ROI measurement, customer acquisition, growth strategy, and incremental revenue opportunities for DTC brands.

Ludovica Berra

Head of Product Development

Ludovica Berra

Head of Product Development

Lu has a decade of experience working across China and Singapore, with 8 years of experience developing and launching successful product ranges for leading luxury and global beauty brands across multi-categories including skincare, body care, hair care and luxury packaging. She has had a successful career in product development roles, involving strategic and operational thinking in fast changing environments.
Strong commercial awareness, combined with a huge passion in beauty, has allowed Ludovica to build and develop successful product portfolios that are exciting to the consumer and profitable to the business.

Pooi Sum Sin

Head of Supply Chain

Pooi Sum Sin

Head of Supply Chain

Pooi Sum has more than 18 years of experience in supply planning, demand forecasting and operations. She has a wealth of knowledge in the overall view of demand and planning, inventory movement management between warehouses and channels, and OTB management.

Pooi Sum manages every stage of the production flow which includes demand forecasting, purchasing and lead-time planning for the delivery of finished goods and planning the mode of transport of finished goods from suppliers to distribution centres.

Cherish Loh

Head of Logistics

Cherish Loh

Head of Logistics

Cherish has more than 13 years of work experience in supply chain and logistics, specialist in Warehouse Management, International Logistics, Sustainability and Trade Compliance. She has a strong ERP background with SAP Warehouse Management and Finance. She was also the Green Ambassador for Louis Vuitton SEA in implementing Green Initiatives.

She is successfully spearheading Supernova’s relationship with its logistics partners based on the ISO 14001:2015 requirements.

Prior to Supernova, Cherish worked at Cariuma and Louis Vuitton Singapore.

Margaret Wai

Head of Partnership & Affiliate Marketing

Margaret Wai

Head of Partnership & Affiliate Marketing

Margaret has been a founding member of Supernova since 2014.

With over 8 years of experience in building new brands, Margaret is an expert on identifying the important pillars of what makes a successful brand. Ranging from influencers to partnerships, Margaret is driven by a “never give up” attitude to make magic happen.

Margaret has the most important fundamental quality that sets things into motion - Passion. Fuelled by this passion, there are no boundaries to what Margaret is willing to learn and challenge, which in turn translates into profitable action for the company.

Marco Melluso

Head of Product

Marco Melluso

Head of Product

Marco joined Supernova in 2019

Strong experience in web design and development allows him to manage the high complexity of Supernova’s online stores.

With pixel-perfect attitude, Marco is a data-driven decision maker, seeking always the best solutions in terms of users' experience and accessibility.
The management team.
Key contributors to our continued success.
Camila Blet
Head of Brand, Coco & Eve

Camila comes equipped with more than 6 years in the beauty and luxury industries, ranging from luxury brands such as Hermes and Dior, to the internationally renowned digital native brand, Pixi.

Through her various roles in France, UK and Singapore, she acquired an in depth understanding of the EMEA and APAC beauty markets, as well as global marketing, account management and business development.

In Supernova, Camila is the Head of Brand for Coco & Eve. She leads a team of brand and marketing professionals and drives the brand's global expansion.

Baskar Sankar
VP of Finance

In his role as VP of Finance, Baskar spearheads Supernova’s corporate finance, FP&A, treasury, tax and accounting functions. Previously, Baskar was the Group Director of Finance at Carousell where he successfully led the firm’s M&A operations, automated internal finance systems, optimized tax governance and scaled the finance and accounting functions. Prior to these roles, Baskar served as the Regional Financial Controller for APAC at the Fortune 500 software company, Intuit.
A change manager and seasoned finance leader with extensive experience and exposure in both MNCs and start-ups in different markets and sectors, Baskar has an impeccable track record of successfully leading finance transformation projects including post-merger integration, corporate restructuring, divestments and management buy-outs.

Shay Chinn
VP of Product

Shay is a technology leader with with over 22 years of experience in the industry.

He has held key executive positions in his past work experience with a strong track record of successful exits.

VP of Data, Bridg, 650M Acquisition
CTO <Redacted>, 1.5B SPAC
CTO Oversee.net 250M Acquisition, Private Equity
Chief Technology Architect of eToys, 11B IPO.

Nassim Belhaq
Director of Innovation

Nassim joined Supernova in January 2020. He has worked in the beauty Industry for the past 12 years starting with LVMH brands such as Dior and Guerlain.
Nassim took over innovation and global marketing roles within L'Oreal brand Vichy Laboratoires, before joining Shiseido in charge of makeup collections for Dolce&Gabbana Beauty. His last role prior to joining Supernova company was with Burberry cosmetics as Global Marketing and Innovation Director based in Paris.
Nassim is a beauty expert with a strong focus on new territories to explore to further expand brand's portfolios.

Philip Nguyen
Growth Director

Philip has over 16 years in digital performance marketing. In his past work experience, he has held the lead marketing position for Cashbet’s ICO where $38 million was successfully raised.

Philip was the lead media buyer for Joybird where he doubled their revenue before it was eventually acquired by La-Z-Boy.

He is passionate about brand performance in the areas of ROI measurement, customer acquisition, growth strategy, and incremental revenue opportunities for DTC brands.

Ludovica Berra
Head of Product Development

Lu has a decade of experience working across China and Singapore, with 8 years of experience developing and launching successful product ranges for leading luxury and global beauty brands across multi-categories including skincare, body care, hair care and luxury packaging. She has had a successful career in product development roles, involving strategic and operational thinking in fast changing environments.
Strong commercial awareness, combined with a huge passion in beauty, has allowed Ludovica to build and develop successful product portfolios that are exciting to the consumer and profitable to the business.

Pooi Sum Sin
Head of Supply Chain

Pooi Sum has more than 18 years of experience in supply planning, demand forecasting and operations.
She has a wealth of knowledge in the overall view of demand and planning, inventory movement management between warehouses and channels, and OTB management.
Pooi Sum manages every stage of the production flow which includes demand forecasting, purchasing and lead-time planning for the delivery of finished goods and planning the mode of transport of finished goods from suppliers to distribution centres.

Cherish Loh
Head of Logistics

Cherish has more than 13 years of work experience in supply chain and logistics, specialist in Warehouse Management, International Logistics, Sustainability and Trade Compliance. She has a strong ERP background with SAP Warehouse Management and Finance.
She was also the Green Ambassador for Louis Vuitton SEA in implementing Green Initiatives.

She is successfully spearheading Supernova’s relationship with its logistics partners based on the ISO 14001:2015 requirements.

Prior to Supernova, Cherish worked at Cariuma and Louis Vuitton Singapore.

Margaret Wai
Head of Partnership & Affiliate Marketing

Margaret has been a founding member of Supernova since 2014.

With over 8 years of experience in building new brands, Margaret is an expert on identifying the important pillars of what makes a successful brand. Ranging from influencers to partnerships, Margaret is driven by a “never give up” attitude to make magic happen.

Margaret has the most important fundamental quality that sets things into motion - Passion. Fuelled by this passion, there are no boundaries to what Margaret is willing to learn and challenge, which in turn translates into profitable action for the company.

Marco Melluso
Head of Product

Marco joined Supernova in 2019

Strong experience in web design and development allows him to manage the high complexity of Supernova’s online stores.

With pixel-perfect attitude, Marco is a data-driven decision maker, seeking always the best solutions in terms of users' experience and accessibility.

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